ExAW Backstage

When mastering information technology, single person can defeat trillion dollar corporation. He can do trading aross nation. But if one ignoring this tread, even giant will need to face the consequence of this challenge. The new wave of internet revolution is now.

Mail, international call declining, librarian soon become jobless

Telco companies has been hit seriously, when skype start becoming popular, international call shows declining for the first time, mobile user also show negative growing. When google start digitize all books in libraries on the internet for global user, it has created great worries among the librarians.

Media Position’s Change, Internet will replace television, Become Major Force of Advertisement Growth

Industry player predict media company will lead by internet, the top level of such media company could be the internet firm. Because it is the fastest, more over, it can be interactive. Below internet firm, then only will be television, publisher and etc. Once lobal enterprise has completed the process of building up the internet infrastructure has completed, changes will soon take place. And this change can be happened in ten years, may be even lesser time.

Internet has broken the space’s barrier and time’s limitation. You can get any kind of programme that suite your taste and needs, thus, the role of boardcaster has become blur. When this role become blur, the boardcaster’s business also lost over the process. In 2005, the annual growing rate of the expenditure of advertisement in USA is 3%, or 143 billion USD. The power that support this growth is internet advertisement, growing rate is 13.3%. In contrast, the growth rate for newspaper is 1.1%, spending on television and radio has dropped 0.3% and 1.7% respectively.
On the other hand, Google and Yahoo!, income revenue has growth double fold over last three years, and the major source of income comes from advertisement.

(Adapted from Magazine “Shang Tian Xia”)

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